CONTENT STRATEGY / UX
Style guides / brand voice
User education / onboarding
Information architecture
Notifications / errors / ads
Product strategy
Chatbots
Personalized content
Product-generated emails
MARKETING
Blogs
Success stories / case studies
In-product marketing
Emails
Reports / white papers
EDITING
SQUIRRELS
About us
Contact us
Editing
The best writers are also great editors, and the best editors are also avid writers. That's why we do both. We've taken on projects in which we've been asked to completely rewrite copy, restructure copy to make it flow better, revamp the voice and tone, and just simply proofread for grammar and syntax. We've worked on blog posts, newspaper articles, industry reports, white papers, scripts, etc. We're flexible:
Cisco
Cisco's Connected Futures project tracks the latest business trends and shares insights on how to adapt to them. We've helped them share those insights by combing through their reports and fixing every confusing sentence, stray comma and math error -- so those insights come through distraction free. Here's a recent example.
Hewlett Packard
HP's Enterprise division also puts together reports showcasing their insights into the future of business tech and how to stay on top of the latest changes. Those insights come through a lot better when there are no grammatical errors to distract from them and when all the sentences flow seamlessly into each other. Which is why they've brought us in to edit their reports. Like this one.
Airbnb
Before writing copy for their 10-year anniversary campaign, we edited press releases for the home-sharing giant. This often involved wholesale rewriting of drafts and researching new stats and info to make the news more relevant to potential reporters.
Some samples:
Tokyo 2020 architect shares inspiration for Olympic Stadium in exclusive Airbnb Experience
Get up close to the red planet with Airbnb and the world’s largest telescope
San Francisco Chronicle
For parts of nearly three years, we spent a couple days a week editing special projects at the major newspaper -- magazines, books, special sections. That involved not just copy editing for clarity, accuracy and style but being the last eyes on the layout and design of pages and collaborating across departments to get everything done on tight deadlines. It also involved working with contributors to help not just improve their writing but help them become better writers going forward.
Some samples:
- Edited hundreds of winery reviews to make them consistent and proofed layout of the magazine and website The Press
- Edited a hundred restaurant reviews and marked up layout for the annual 100 Best Restaurants magazine
- Edited a dozen articles and proofed pages for home-design magazine Habitat
- Edited recipes and profiles of chefs for a recipe collection magazine
Eventbrite
In addition to writing new blog posts for the event tech company, we edited older, underperforming blog posts to refresh and update them. That meant rewriting posts in a new, more upbeat voice, adding in more concrete details and crafting snappier headlines.
Some samples:
5 Ways to Get to Know Your Food and Drink Attendees
3 Steps For Using Display Ads to Promote Your Event
The Top 10 Qualities of Successful Event Managers