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Editing

The best writers are also great editors, and the best editors are also avid writers. That's why we do both. We've taken on projects in which we've been asked to completely rewrite copy, restructure copy to make it flow better, revamp the voice and tone, and just simply proofread for grammar and syntax. We've worked on blog posts, newspaper articles, industry reports, white papers, scripts, etc. We're flexible:

Cisco

Cisco's Connected Futures project tracks the latest business trends and shares insights on how to adapt to them. We've helped them share those insights by combing through their reports and fixing every confusing sentence, stray comma and math error -- so those insights come through distraction free. Here's a recent example.

Hewlett Packard

HP's Enterprise division also puts together reports showcasing their insights into the future of business tech and how to stay on top of the latest changes. Those insights come through a lot better when there are no grammatical errors to distract from them and when all the sentences flow seamlessly into each other. Which is why they've brought us in to edit their reports. Like this one.

Airbnb

Before writing copy for their 10-year anniversary campaign, we edited press releases for the home-sharing giant. This often involved wholesale rewriting of drafts and researching new stats and info to make the news more relevant to potential reporters.

Some samples:

   Tokyo 2020 architect shares inspiration for Olympic Stadium in exclusive Airbnb Experience

   Get up close to the red planet with Airbnb and the world’s largest telescope

San Francisco Chronicle

For parts of nearly three years, we spent a couple days a week editing special projects at the major newspaper -- magazines, books, special sections. That involved not just copy editing for clarity, accuracy and style but being the last eyes on the layout and design of pages and collaborating across departments to get everything done on tight deadlines. It also involved working with contributors to help not just improve their writing but help them become better writers going forward. 

Some samples:

- Edited hundreds of winery reviews to make them consistent and proofed layout of the magazine and website The Press

- Edited a hundred restaurant reviews and marked up layout for the annual 100 Best Restaurants magazine

- Edited a dozen articles and proofed pages for home-design magazine Habitat

- Edited recipes and profiles of chefs for a recipe collection magazine

Eventbrite

In addition to writing new blog posts for the event tech company, we edited older, underperforming blog posts to refresh and update them. That meant rewriting posts in a new, more upbeat voice, adding in more concrete details and crafting snappier headlines.

Some samples:

5 Ways to Get to Know Your Food and Drink Attendees

3 Steps For Using Display Ads to Promote Your Event

The Top 10 Qualities of Successful Event Managers

Gyant

We edited chatbot scripts, press releases and emails for the health chatbot startup, as detailed in depth here.

Druva

​The cloud storage firm wanted to make sure its blog posts -- often on quite technical topics and filled with jargon -- were as readable and engaging as possible. So throughout 2017 and 2018, we took jargon-filled drafts and distilled the technical language into clear, readable copy -- without dumbing it down. The result was posts that actually made sense, so potential customers could see why Druva made sense for them.

Age Wave

The think tank on aging issues has us go through their reports, making sure no poor wording or mislabeled charts distracts from their insights. Those reports are here.

RethinkX

More reports for us to edit, this time focusing on fact-checking the data and insights and ensuring the copy flowed smoothly and without errors for a think tank focused on the future of tech:

The California Green Innovation Index

The Disruption of Transportation and the Collapse of Internal Combustion

Agence France-Presse

Back in our previous journalism life, we discovered our passion for editing by reworking the several dozen breaking news stories that would pass through our desk on their way to newspapers and websites around the world for the French news agency AFP. That editing ranged from wholesale rewriting to restructuring stories to make them clearer and more impactful. We also translated articles from French and Spanish and did our own reporting on breaking stories.

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