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CONTENT STRATEGY / UX
Style guides / brand voice
User education / onboarding
Information architecture
Notifications / errors / ads
Product strategy
Chatbots
Personalized content
Product-generated emails
MARKETING
Blogs
Success stories / case studies
In-product marketing
Emails
Reports / white papers
EDITING
SQUIRRELS
About us
Contact us
I've contributed to and implemented style guides at a number of organizations over the years. At Ancestry and Google, I built style guides from scratch, by applying my language expertise to create guidelines that embody the product goals, stakeholder priorities, and existing brand messaging.
Click through to read more about these projects and my role in them:
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