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About us

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I'm a content designer with expertise in both language and visual design. As a former journalist, I've always specialized in ensuring the words I'm using are clear, concise, and accurate. Since 2015, I've applied this background to UX design, helping build user experiences that are intuitive and streamlined— and that help grow revenue by growing user bases and increasing customer satisfaction. ​​My dog supervises.
 
For the first eight years or so of my career, I worked as a journalist, primarily covering science, environment and health. You can check out some highlights from that work here. But eventually I wanted a new challenge — one that involved a bit more strategy and creativity. So for the past seven years, I've focused primarily on UX writing, content strategy, and marketing copywriting. Sometimes that's meant creating a new vocabulary for a corporation's brand-new product. Sometimes that's meant writing a few cases studies or blog posts for a fast-growing company. Sometimes that's meant reshaping a brand voice for tiny startups with big goals. Sometimes it's been in glass-walled offices downtown, and sometimes it's been on a laptop on the back patio while my four-legged business partner keeps an eye out for squirrels.

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Maddie grew up on a farm in central Oregon in charge of a cow. But eventually the cow died and there wasn't much else happening on the farm, so she decided to try to make it in the city. There were a few things — stairs, bicycles, cars, watching people type on computers — that took some getting used to. But things like sidewalk pizza crusts took no adjustment time at all. She loves bouncing ideas for new content around, or more specifically letting people bounce them off her while she lies on the couch.

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